Christmas, By Finlay and Nicola

Napier’s view on when christmas decorations should be put up.

The Perfect Christmas

Edinburgh Napiers idea of the perfect christmas from 2 different perspectives.

Christmas tree goes up at the Mound

By Heather C Thomson
Preparing the Christmas Tree

It took  six workers, a crane and the co-operation of the citizens of Bergen and Edinburgh to once again raise a Norwegian Christmas Tree on Edinburgh’s Mound on Monday 14th November.

Carefully preparation of the tree, donated by Bergens’s Hordaland Community Council, allowed it to be smoothly hoisted into pride of place overlooking Princes Street.

The 20 metre tree weighs over three tonnes and will be decked with 2,500 low energy lights which will be officially illuminated  on Light Night, Thursday 24 November 2011. Continue reading

Santa’s coming to Edinburghs nightlife (Assessment 1)

Edinburgh's first holiday party of the season

By Chris Enderby

So while trolling through the various mountains of Facebook events that seem to collect in my events every week one actually stood out .

The event that caught my eye is “Edinburgh’s Annual Snow Party”(!/event.php?eid=179027238780550)Not because it had any amazing flyer designs or outrageous drinks promotions , but  because It was promoting a christmas event. This got me to thinking is the holiday season really that fast approaching ? , It seems so.

Only in its second year the snow party is hoping to repeat its huge success last year which lead to it being brought back for a second consecutive year. After some Facebook magic(clicking add Friend) I managed to get some information out of one of the events organizers Stuart Ramsay.

The events boasting some really exciting options to bring the crowds in , from real snow to a reindeer rodeo . Now who doesn’t love a bit of snow especially when it’s being fired from two large cannons onto the dance floor, clearly trading of the christmas vibe starting to fill the air the organizers are setting up for a large kick of to Edinburgh’s holiday Season.

However the reindeer rodeo did cause me a slight bit of confusion and I did ask  if they were getting some real ones in however Stuart said ” Though it would probably be amazing ,mixing live animals with drunk students doesn’t always work well” so instead they have brought in a Mechanical bull and given it a bit of a face lift to get in the holiday spirit and now looking like a reindeer he’s waiting to test the students out at Lava Ignite.

He also said that it was  “cavs(another name for Lava Ignite) biggest winter party and only happens once a year”  clearly a good enough reason to head down and check it out . Coupling  once a year events with student Drinks prices makes it a very enticing night out for the young and the restless.

The “Snow Party” is also being marketed as a pre-exam party, now this may not seem like the greatest way to pull people in , Most don’t want to go out and become legless just before an exam . That being  said however if your exams not on the 28th of November  and you’ve been cooped up for weeks studying a single night of to blow off the steam you’ve built up from staying in for weeks may be a good idea. When I asked Stuart about this he said ” we wanted to give students who’d been spending 6-8 hours a day studying for exams  a chance to unwind and let their hair down for a night”. This would allow you to go into your exam well prepared and not totally  stressed about how your going to perform and trying to lock down that little fact that keeps slipping your mind.

Now many people have a Facebook account and you may be able to see this event from the link I’ve posted . After doing my research for this event though and talking to some older friends a realisation has dawned upon me .The era of Street Promoters for clubs is going the way of the dinosaurs , it’s a rare sight to see large teams of promoters out on the street handing out flyers instead they run one or two people for the whole night.  they do still go and flyer student living accommodations but honestly using Facebook and twitter is the main way for these PR staff  to get in touch with the people who are going to be coming to their club nights.

Having  spoken with a few club promoters asking them why they use Facebook rather than the old-fashioned way of street teams and got some good responses , Craig Wilson who Promotes  a Friday night at Bacaro said that “using Facebook allows me to run my event without  being slowed down by the time of day. if I want to put out an event I can do it right then ,the weather doesn’t affect who see’s the event  and it also allows me to keep cost’s down” . This is sound marketing  and as he told me “It’s a business”  there for you to have a good time but also to make a profit.

Speaking with some door supervisors  from some various clubs in Edinburgh about whether or not they though Facebook was taking over from the more well know ways of getting people into clubs. Craig Gamble who works a variety of establishments all over Edinburgh told me “It varies really , when I work at a bar or pub and they’re doing an event most of the folk come in with a flyer but then the bars only sent one or 2 folk out , at a large club night they sometimes don’t even bother with the token street team just relying on Facebook events and word of mouth”

We are a generation that’s grown up with Social media ,from  MySpace to Facebook . As we’ve grown we have taken these tools that have grown with us into the real world and starting putting them into use replacing systems that though sound in principle are now becoming dated as technology advances and allows us to access new media outlets to connect with people.