Bold changes

If I wasn’t studying Journalism I reckon I would be doing something along the lines of Business or Marketing/Advertising as I find cultivating ways of getting a shop or brand across to the consumer interesting. One thing I’ve noticed over the past year or so is the amount of companies changing their logos, in most cases “downsizing” them from bold all-capitals to softer, “calmer” fonts. You might have noticed… (all images property of their respectful owners)

 You’ll remember the lecture on journalism as brand, and how an effective brand tends to be one that is recognisable and relatable. In the case of journalism, our writing is essentially our logo. It appears that once you’ve found a style, stick to it, develop it, and if all fails, you can easily change it over a certain period of time!

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One Response

  1. thats so true!!
    I really like it, it feels less like im being screamed at when i walk down the high street!

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